Complete Digital Marketing Course

Complete Digital Marketing Foundation Course
The Complete Digital Marketing Foundation Course is designed for beginners who want to understand how businesses use digital channels to attract, engage, and convert customers. This course introduces students to the core pillars of digital marketing, including SEO, content marketing, social media marketing, email marketing, paid advertising, analytics, and branding strategy. Learners will gain hands-on experience using modern marketing tools and platforms to create campaigns, optimize content, and interpret performance metrics. By the end of the course, students will understand how to plan, execute, and measure digital marketing strategies that drive real business impact.

Course Objectives

Upon completion of this course, students will be able to:

• Understand the key components of digital marketing and how they work together.
• Identify major career paths such as digital marketer, SEO specialist, social media manager, and content strategist.
• Use SEO principles to optimize websites for better visibility on search engines.
• Create effective content strategies for blogs, social media, and digital campaigns.
• Manage and grow social media accounts using organic and paid strategies.
• Design and run email marketing campaigns using automation tools.
• Understand paid advertising (Google Ads, Meta Ads) and how to create targeted ads.
• Analyze campaign performance using tools like Google Analytics and social media insights.
• Develop a complete digital marketing roadmap for advancing into specialized or professional roles.